A CLEAR Social Experiment: What Makes One Man More Confident?
Is it possible to control what the world thinks of you?
If we removed all the obvious factors like age, size, education and even sound, what makes one man more confident than another?
Social scientists believe that it's the tiny things that make all the difference. CLEAR's unique social experiment proved that it is indeed something very small, and in fact invisible, that affects confidence - the worry of dandruff.
Our conclusion? By eliminating the worry of dandruff with the help of CLEAR, men can live their lives confidently with nothing to hide and show them world what to think of them.
Client: CLEAR, Unilever
Creative Director: Matt Cullen, Mark Taylor
Art Director: Ferooze Tabrani
Copywriter: Sheldon Gerard Pierre, Rachel Chew
