Ferooze Tabrani is an aspiring art director proudly born and bred in Singapore. A perfectionist in everything he does, he believes that the job scope of an art director extends beyond simply design but also as a strategist, rationalist and a storyteller. His design works are diverse and inspirations are usually derived from anything and everything around him. What he experiences in any given moment can be translated into his design works. He does not believe in choosing a particular style, but rather focus on expressing himself and communicating his craft through the needs and moment of each project. Every project pushes him to look at alternate situations, and adapt himself to better understand and express his thought and design processes. He thoroughly enjoys the process of exploration in advertising. He believes that it’s all about what you are experiencing, in any given moment that is important to you.