Closeup Cupid Games 2015

The Closeup Cupid Games returns as a game of dare this Valentine's! Love favours the bold.

Every Valentine's, Closeup encourages young people to get closer through the Cupid Games.

This year, the Cupid Games returned bigger and bolder as a game of dare. Partnering with key influencers in over 5 markets, Closeup dared people to ask their crush out with their boldest and most playful move!

To play, they simply spun the Closeup tube to get their dare, captured it via photos or video and uploaded their bold move onto Facebook, Instagram or Youtube!

Influencers from Nigeria, India, Bangladesh and the Philippines took on our dares to them

before daring their own fans to play the Cupid Games too!

Creative Directors: Matt Cullen, Gary Tranter, Mark Taylor
Art Director: Ferooze Tabrani
Copywriter: Rachel Chew

↑Back to Top