Ebi Game Show - Ebi Burger
The much loved Classic Ebi Burger was returning to McDonald's for the fourth time. The brief was simple. Bring out the fun-loving personality of Ebi in an exciting new way and rekindle love for one of Singapore's favourite burgers once again!
This time, we tapped on another aspect of Japanese pop culture that Singaporeans love – the quirky Japanese game show!
This time, we tapped on another aspect of Japanese pop culture that Singaporeans love – the quirky Japanese game show!
Client: McDonald's
Creative Director: Khalid Osman, Lester Lee
Art Director: Ferooze Tabrani
Copywriter: Rachel Chew
Production House: Moviola