Flash Your Wit

A series of catchy, simple and insightful memes were created to capture the attitude of a woman with a Diamond Attraction smile. She has the power of an instant dazzling white smile, giving her the confidence to turn heads and command attention, like a powerful magnetic force. No man can resist her flirtatious charm.

Flash Your Wit - Closeup Diamond Attraction

A woman with a Diamond Attraction smile is attractive and she knows it. Brimming with a cool, understated confidence in her own magnetic powers - she can use these to get anything she wants. But she’s not after romance - she is playful in her mannerisms and loves to flirt, just because she can turn heads and leave onlookers stunned wherever she goes.

A series of catchy, simple and insightful memes were created to capture the attitude of a woman with a Diamond Attraction smile. The memes were created based on the iconic and stylised imagery of a woman with a dazzling white smile on the Closeup Diamond Attraction pack shot.

A meme generator was also developed to allow users to create their own Diamond Attraction memes. The app features a selection of ready-made memes for users to share on their social media such as Facebook, Twitter, and Pinterest. User-generated memes will then be aggregated on the gallery page.

Client: Closeup, Unilever

Creative Directors: Matt Cullen, Mark Taylor

Art Director: Ferooze Tabrani

Copywriter: Elena Fletcher

↑Back to Top