The Change Is Me
The Change Is Me was an admissions publicity campaign aimed at raising awareness about NUS programmes and reinforcing NUS as the university of choice for Singaporeans seeking a top tertiary education.
As Singapore’s top university, NUS nurtures its students to initiate change and make a positive impact
on society.
on society.
To tell this story, some of the university’s most outstanding students were profiled as agents of change. Their unique personal stories were told through print in a photojournalistic style.
Client: National University of Singapore (NUS)
Creative Directors: Matt Cullen, Gary Tranter
Art Director: Ferooze Tabrani
Copywriter: Vanessa Heng
Print advertisement for the NUS Open House.
Print advertisment for the Faculty of Law featuring Seow Tzi Yang.
Print advertisment for the Global Merit Scholarship featuring Teo Min Hui.
Print advertisement for the School of Design & Environment featuring Chua Heng Huat.
Print advertisment for the Faculty of Engineering featuring Betty Tsai.
Print advertisement for the School of Science featuring Nisha Mohd Rafiq.
Print advertisement for the NUS Business School featuring Loh Wei Yang.
Print advertisement for the Yong Loo Lin School of Medicine
featuring the students behind the Neighbouhood Health Screening project.
Print advertisement for the University Scholars Programme (USP)
featuring the students who conducted an ethnographic study of villages in Laos and Thailand.
Print advertisment for the NUS Overseas College (NOC) programme
at the Silicon Valley USA and Stanford University featuring the students
behind Surveylicious, a mobile geo-location survey platform which allows
businesses to collect customer feedback in real-time.