The Next Hot Korean Star - Seoul Spicy Burger
It was hot. It was Korean. And it was our job to make it a star.
So to launch McDonald’s all-new Seoul Spicy Burger, we turned it into a K-drama lead so irresistible that all the ladies fall madly in love and even end up fighting over it – in true K-drama style!
We tapped on the Korean craze by combining two fan favourites, K-drama and Korean food. But we didn’t stop there! To give Singaporeans a truly Korean in-store experience, we worked closely with McDonald’s to infuse ‘Hallyu’ in all its restaurants – whether it was playing K-pop music to getting store managers to greet customers in traditional Korean hanboks!
So to launch McDonald’s all-new Seoul Spicy Burger, we turned it into a K-drama lead so irresistible that all the ladies fall madly in love and even end up fighting over it – in true K-drama style!
We tapped on the Korean craze by combining two fan favourites, K-drama and Korean food. But we didn’t stop there! To give Singaporeans a truly Korean in-store experience, we worked closely with McDonald’s to infuse ‘Hallyu’ in all its restaurants – whether it was playing K-pop music to getting store managers to greet customers in traditional Korean hanboks!
Client: McDonald's
Creative Director: Thomas Yang
Creative Group Head: Firrdaus Yusoff, Qihao Shum
Art Director: Ferooze Tabrani
Copywriter: Rachel Chew
Production House: Rolla
