The Secret Behind That Killer Smile: Discover Blue Light Technology
Closeup Diamond Attraction
Imagine being gorgeous in an instant, ready for anything at anytime, anywhere – whatever life throws at you, you’ve got it covered.
With just one brush, your teeth are instantly whiter thanks to the latest advances in cosmetic dentistry which have combined to create Blue Light Technology, the active ingredient for whitening in the Closeup Diamond Attraction.
A blue film coats your teeth – creating an optical effect that makes teeth appear whiter in an instant. Regular use of the product also ensures whiter teeth thanks to the ingredient, silica.
No planning ahead, and hoping for the best. And no costly expensive treatments. Just look fabulous,
and camera ready in a flash.
Client: Closeup, Unilever
Creative Director: Matt Cullen, Mark Taylor
Art Director: Hoon Pin Kek, Ferooze Tabrani
Copywriter: Elena Fletcher