The Timeless Shape of Happiness

Client: McDonald’s x Coca-Cola Agency: Arcade Singapore Executive Creative Director: Gary Tranter Creative Directors: Greg Rawson & Ross Fowler Art Directors: Andy Lim, Ferooze Tabrani & Chia Shan-Yu Happiness and inspiration are central to both the McDonald’s & ‘Coca-Cola’ brands and is encapsulated in a McDonald’s meal, an ice-cold ‘Coke’ and a free ‘Coca-Cola’ glass. All glasses are offered in the original and authentic Georgia Green colour. There are 6 different glasses to collect, dated: 1899, 1916, 1955, 1961, 1994 & 2015. This campaign is inspired by the anniversary of the ‘Coca-Cola’ Contour Bottle and the happiness enjoyed by consumers over the last 100 years. To bring this to life in a modern and authentic way, six up and coming artists from different countries across Asia were given the opportunity to showcase their interpretation of ‘happiness from the past’.