How do you get a room full of large advertisers excited about what Google has to offer in under two minutes
and yet not go in-depth into products and solutions? You let them imagine. Imagine the web as a blank sheet
of paper.
It’s a story of endless possibilities. Whatever it is a business wants to create or do, Google will make the web work for them so anything is possible.
It was first developed and launched internally for Google's 'Think' events where the endless possibilites come
to life in the form of hand-made origami 3D installations taking over the Google office. The internal launch was
so well received that it was later developed into a time-lapse video to be used in external B2B presentations
to convey the power of the Google business brand in an exciting way that is relevant to all verticals.
Client: Google
Creative Diretor: Matt Cullen, Mark Taylor
Art Director: Hoon Pin Kek, Shawn Lam, Ferooze Tabrani
The Google logo was recreated from paper in the form of origami and it replaced the Google signage
at the Google office for the duration of the internal 'Think' events and business brand launch.
Google making the web work for almost anything - from technology to telecommunications,
finance to automobiles, finance and even consumer packaged goods (CPG).
Google making the web work for travel.
